SMA was formed by like-minded distributor leaders whose strategic intent is to drive greater efficiency, effectiveness and volume growth in the respective commercial channels they, and their supplier partners, choose to operate. 

Stated Vision:

 “Strategic Market Alliance is an interdependent strategic cooperative serving as a catalyst for optimizing the efficiency and effectiveness of all stakeholders” 

Stated Mission:

 “To create value based business solutions that result in mutually profitable and sustainable partnerships between stakeholders” 

Business Platform:

Through their individual and collective experience, SMA’s distributor owners, recognize the need and opportunity to exceed expectations attached to traditional buying groups and marketing organizations.  By uniting in a common purpose, they are committed to presenting to their business partners solutions that will result in tangible, sustainable business improvement within the channel. 

The planks of SMA’s business solutions’ platform and areas of organizational focus:  

•          Education and Training
•          Logistical and Operational Excellence
•          Sales and Marketing
•          Technology/E-commerce Solutions
•          National Account Development
•          Information Services
•          Networking and Best Practices 

All of SMA’s value-based initiatives will be directed at markets that its owners and supplier partners identify as important and or strategic to their future.  It is important to the owners of SMA that the organization delivers on commitments that differentiate and position SMA as a unique and desirable channel partner.