What sets Strategic Market Alliance (SMA) apart is our approach. SMA is a catalyst for optimizing the efficiency and effectiveness of all stakeholders within the supply channel - distributors, manufacturers and the customers they serve. How? By executing our mission - create value based solutions that bring greater focus back to those core components that drive sales, improve operating efficiencies and create more strategic business alliances.

In today's marketplace, margin shrinkage, increased competition, alternative sourcing, and an expanding array of end customer demands have made it difficult to maintain focus and easy to lose sight of the core components that drive business. Consequently, the role of buying groups and marketing organizations within the supply chain is becoming more integral. The importance of this role, and resulting opportunity to make a unique impact, is the driving force behind the development of SMA.

We aspire to be a different organization - a dynamic enterprise committed to developing highly focused solutions geared toward the creation of profitable, sustainable partnerships with stakeholders. Integral to attaining such channel efficiencies is the inclusion of input from all upstream and downstream partners in building a supply chain model that drives profit for all involved.

Strategic Market Alliance is a distributor-owned cooperative comprised of North America's leading independent janitorial, sanitation, food service and industrial packaging distributors. It was founded by a group of like-minded distributors who recognize the need and opportunity to exceed expectations attached to traditional buying groups and marketing organizations. By uniting in a common purpose, they are committed to presenting to their business partners solutions that will result in tangible, sustainable business improvement within the channel.