What sets Strategic Market
Alliance (SMA) apart is our approach. SMA is a catalyst for optimizing the
efficiency and effectiveness of all stakeholders within the supply channel –
distributors, manufacturers and the customers they serve. How? By executing
our mission - create value based solutions that bring greater focus back to those core components that drive sales, improve operating
efficiencies and create more strategic business alliances.
In today’s marketplace, margin
shrinkage, increased competition, alternative sourcing, and an expanding array
of end customer demands have made it difficult to maintain focus and easy to
lose sight of the core components that drive business. Consequently, the role
of buying groups and marketing organizations within the supply chain is becoming
more integral. The importance of this role, and resulting opportunity to make a
unique impact, is the driving force behind the development of SMA.
Strategic Market Alliance is
a distributor-owned cooperative comprised of North America’s leading independent
janitorial, sanitation, food service and industrial packaging distributors. It
was founded by a group of like-minded distributors who recognize the need and
opportunity to exceed expectations attached to traditional buying groups and
marketing organizations. By uniting in a common purpose, they are committed to
presenting to their business partners solutions that will result in tangible,
sustainable business improvement within the channel.
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